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According to Sage, the service has a very high opt-in rate, and Sage can also use it to inform customers when a Sage Connected Service–such as Sage Payments–may be of interest. You can choose to look at the advice or save it for later, and see a historical list of all the messages you’ve gotten when you have time, and change the rules determining when you get these messages. For instance, if you’re working in Sage 50 Accounting, and you manually enter your banking information several times, a message will pop up and offer you advice for an automated feed.
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Sage continues to improve this service, which provides real-time, in-context guidance within the solution. In addition to doing a painstaking review of in-product taxonomy and labeling, Sage has put the new version through its paces in its usability labs, and made some significant changes to make it easier to use and get value from, including:
#Change data path in sage 50 peachtree quantum 2010 skin
There’s ample evidence that the change is more than skin deep. Sage is messaging the change to current customers through its newsletter, resources in the product, its channel partners and social media. (Sage Simply Accounting, its Canadian counterpart, will also get the new Sage 50 Accounting handle, but the Canadian maple leaf will fly on its box instead). The little American flag on the box denotes that this is Sage 50 Accounting for the U.S. Sage has given the product a fresh new look and added “the New Era of Peachtree” to the Sage 50 Accounting label to help preserve Peachtree equity. Peachtree Becomes Sage 50 Accounting, the New Era of Peachtree (add photo)Īlthough Peachtree, with its 34 year history, has been one of the biggest brands in Sage’s portfolio, it has also led the rebranding charge in North America, so it’s tempting to view it as a bellwether for how well Sage can execute on it’s transformational strategy. Here are my first impressions of how Sage’s strategy is playing out in the early going.
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Prior to the launch, Sage provided us with briefings and demos of both. The campaign will run on national print, radio and online outlets (including The Wall Street Journal, The New York Times, The Business Journals, BusinessWeek, Inc., Entrepreneur, Fortune and others) and will expand to television (CNN, CNBC, Bloomberg Television and others) in the summer.Īlong with this, we can also see some initial results of the transformation in the new Sage 50 Accounting (aka Peachtree) and Sage One, a new offering. This past week, Sage launched its new website for its North American business, and kicked off a new integrated ad campaign to highlight how it can deliver value to small and medium businesses. Last but not least, would the rebranding go beyond name changes to encompass significant product and services transformation as well? When initially announced, many derided the strategy on the grounds that the numbers were boring, Sage would lose much of the hard-won equity of the individual brands, and partners would need to shell out to support the rebranding. So for instance, Peachtree is becoming Sage 50 Accounting–U.S. Under Sage’s new naming convention, most products will have a number and descriptor (as Sage has been doing in Europe for a while). Sage reasons that a stronger Sage brand will both increase the odds that existing Sage customers will turn first to other Sage products when they need new solutions, and elevate consideration among small and medium businesses (SMBs) who don’t currently use Sage products. The initiative is designed to address the fact that while many individual Sage products (think ACT!, Peachtree, etc.) enjoy strong brand recognition, the overall Sage brand must be stronger to optimize cross-sell, upsell and connected services opportunities between its products. Sage North America CEO Pascal Houilon announced the rebranding initiative last year, which aims to strengthen Sage’s brand–especially in North America (link to last years blog). Love it or hate it, the first results of Sage North America’s brand transformation strategy have started rolling out in North America.